Maybe the author read something Jonathan Lynn may have said (maybe here https://www.bbc.com/culture/article/20170412-why-reality-is-now-too-strange-for-satire) then stumbled upon your article where you shared your fear of your business model dying (https://medium.com/@kurt.shibainu/humor-economy-crisis-joke-supply-shortage-blogging-economy-in-free-fall-5ba4e1c5a4d1) (or vice versa, who knows these days) and decided to help putting your model out of its misery?